#Measurement tools

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#advertising
Adweek
1 month ago
Marketing

Expedia Expands Ad Business With Travel Media Network Launch

Advertisers can now target Expedia audiences across the open web. [ more ]
Digiday
1 month ago
Artificial intelligence

AI Briefing: NewFronts bring a week's worth of AI news for advertisers

Ad-funded platforms are utilizing AI for content creation, ad targeting, and measurement tools. [ more ]
Adweek
1 month ago
Marketing

Expedia Expands Ad Business With Travel Media Network Launch

Advertisers can now target Expedia audiences across the open web. [ more ]
Digiday
1 month ago
Artificial intelligence

AI Briefing: NewFronts bring a week's worth of AI news for advertisers

Ad-funded platforms are utilizing AI for content creation, ad targeting, and measurement tools. [ more ]
moreadvertising
#measurement-tools
Digiday
2 months ago
Marketing

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

Successful video campaigns capitalize on emotional storytelling to build brand affinity through innovative methods like in-scene advertising and advanced measurement tools. [ more ]
Digiday
4 months ago
Marketing

Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media

Independent agencies are focusing on identifying new audiences and testing AI to adapt to cookie deprecation.
Compared to holding companies, independents take a more multifaceted approach to address cookie deprecation. [ more ]
Digiday
2 months ago
Marketing

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

Successful video campaigns capitalize on emotional storytelling to build brand affinity through innovative methods like in-scene advertising and advanced measurement tools. [ more ]
Digiday
4 months ago
Marketing

Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media

Independent agencies are focusing on identifying new audiences and testing AI to adapt to cookie deprecation.
Compared to holding companies, independents take a more multifaceted approach to address cookie deprecation. [ more ]
moremeasurement-tools
Medium
6 months ago
UX design

The challenge of Design Systems adoption metrics

Adoption of Design Systems can be challenging due to various impediments.
Research and measurement of product adoption are essential to overcome these challenges. [ more ]
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